Google Ads Cost Calculator (India)

Enter a monthly budget and pick your industry. The calculator estimates clicks, leads and cost per lead using published Indian CPC benchmarks, which you can replace with your own numbers.

How much does Google Ads cost in India?

Google Ads is an auction, so there is no price list. You set a daily budget and pay per click; the cost of a click depends on how many other advertisers want the same keyword in the same place. The calculator converts a monthly budget into clicks and leads using benchmark CPCs for India.

Google Ads CPC benchmarks for India

Industry / campaign	Typical CPC	Source
All industries, search	₹8–₹25	OwlClaw PPC benchmarks India
All industries, search (second estimate)	₹20–₹150	MegaDigital, Google Ads cost in India
Real estate	₹40–₹120	OwlClaw
Education & coaching	₹15–₹45	OwlClaw
E-commerce (Shopping ads)	₹5–₹15; ≈ ₹24	OwlClaw; MegaDigital
Display network	≈ ₹5	MegaDigital
Healthcare, cost per lead	₹300–₹800	OwlClaw

These come from agency benchmark pages, not from Google, and they disagree with each other. Use them to set a budget, then replace the CPC with the number from Google Keyword Planner for your own keywords and city.

Setting a realistic budget

Work backwards from leads: if you need 50 leads a month at ₹400 each, you need about ₹20,000 plus GST.
Start with one search campaign, exact and phrase match keywords, and your own city only.
Add negative keywords ("free", "jobs", "course", "salary") in the first week, so you stop paying for clicks that were never going to buy.
Track calls and WhatsApp clicks as conversions, or you will never know your real cost per lead.

Frequently asked questions

How much does Google Ads cost per click in India?

Indian benchmark pages disagree: one puts the average search CPC at ₹8–₹25 depending on industry, another at ₹20–₹150. Real estate is listed as the most competitive at ₹40–₹120 per click, and Google Shopping clicks for e-commerce at about ₹5–₹24.

What is the minimum budget for Google Ads in India?

Google has no fixed minimum, and you can set a daily budget of ₹100 or less. In practice a search campaign needs enough clicks to learn, so ₹500–₹1,000 per day (₹15,000–₹30,000 per month) is a realistic starting point for a local service business.

Is GST charged on Google Ads in India?

Yes. Google India charges 18% GST on advertising. If your business is GST-registered, add the GSTIN to your Google Ads billing profile and claim input tax credit on the monthly invoice.

Google Ads or Facebook Ads: which is cheaper in India?

Facebook and Instagram clicks are usually cheaper (often under ₹15), but Google search clicks come from people actively looking for what you sell, so they convert better. For services people search for, such as clinics, coaching, repairs and B2B suppliers, Google often gives a lower cost per lead despite the higher CPC.